AMCHAM India, in association with Strategy Execution and Duke Corporate Education, conducted an exclusive workshop on “Design Thinking in a VUCA World” in Bengaluru, on 7th March 2018, at the J.W. Marriott. The speakers included Mr. Nikhil Raval, Managing Director, Duke CE and Mr. Ajay Parasrampuria, Design Thinker. The key takeaway was an overview of how to deploy design thinking for results in today’s VUCA (volatile, uncertain, complex and ambiguous) world. The speakers talked about how to (i) jump-start an innovation culture; (ii) visualize new or improved product and services that a company could offer; and (iii) make the offering more desirable, feasible, viable and dependable. The participants gained an understanding of executing strategy through design thinking in a VUCA environment; customer focused thinking and re-framing of what one sees; leading a collaborative process for ideation and innovation; and pitching, informing and improving ideas for success.